The latest intelligence from the world of mobile and connected TV (CTV) apps.
GroundTruth taps into 42matters for frictionless mobile and CTV app identification and campaign reporting on their omni-channel media platform.
NEW: App Alerts Added to the Explorer4 min read
We’ve added App Alerts to the 42matters Explorer! Now, you can set automatic email alerts for iOS and Android apps that are key to your business.
Revenue protection tips for supply-side platforms. How SSPs can use app data for inventory management, churn reduction, sales optimization, and more.
An interview with attribution and analytics company Kochava. Kochava recently won our Category Leader Badge, recognizing it as a top Attribution SDK.
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to monitor the competitive landscape.
Introducing Roku app download estimates! The Explorer is the first platform of its kind to offer download insights for connected TV (CTV) apps.
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to optimize the sales process.
REPORT: The State of app-ads.txt 20243 min read
In “The State of app-ads.txt 2024” we reveal app-ads.txt usage across 12 app stores, the top mobile and connected TV (CTV) advertising partners, and more.
Announcing SDK badge winners for the second quarter of 2024! We’ve awarded the top mobile SDKs across 32 SDK categories. See if your SDK won!
Revenue protection tips for mobile and CTV supply-side platforms. How SSPs can use app, SDK, and app-ads.txt data to combat customer churn.
NEW: Publisher Metadata File Dump3 min read
Introducing the Publisher Metadata file dump! Use it to query app publishers and review their entire portfolio of Android and iOS apps.
Revenue protection tips for mobile & CTV supply-side platforms. How SSPs can use app, SDK, & app-ads.txt data to improve inventory management.
Download our playbook for increasing your connected TV (CTV) app inventory. Identify best-fit CTV app publishers to offer high-value CTV ad placements.
Download our SDK playbook to get app publisher leads. Learn how UXCam, a top app analytics company, used 42matters to supercharge lead generation.
Introducing account-based marketing for Mobile SDK developers. Learn about the benefits of ABM and the top tips, tricks, and tools for SDK developers.
Flexible Access to 42matters'
App Intelligence Data
Explorer
Visually explore app intelligence for any iOS, Android, or Roku app.
API
Programmatic access to mobile and CTV app intelligence.
File Dumps
Download the latest app data and statistics and ingest them into your own system for further analysis.
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The best businesses need the highest-quality app intelligence!